Wilfred Pickles (13 October 1904 – 27 March 1978) was an English actor and radio presenter.
He remained a proud , and having been selected by the BBC as an announcer for its North Regional radio service, he went on to be an occasional newsreader on the BBC Home Service during the Second World War. He was the first newsreader to speak in an accent other than Received Pronunciation, "a deliberate attempt to make it more difficult for Nazis to impersonate BBC broadcasters", and caused some comment by wishing his fellow northerners "Good neet".
The series attracted a weekly audience of over 20 million and a mailbag of around 5,000 letters. Contestants could earn £1/19s/11d by sharing "their intimate secrets". In May 1954, he took the show to television with the programme Ask Pickles which ran until 1956. The show was publicized enthusiastically by the BBC:
In 1948, a children's board game entitled Ask Pickles was published by jigsaw puzzle manufacturer Tower Press.
On television, among many performances, he appeared in Dr. Finlay's Casebook and For the Love of Ada, co-starring with Irene Handl.
He appeared in the 1963 film Billy Liar where he played the title character's father.
He was in the play Come Laughing Home by Keith Waterhouse and Willis Hall on BBC Radio 4 in 1970. He also played the part of Horatio Hobson in the play Hobson's Choice on the BBC's Saturday Night Theatre programme.
In 1971, he was the subject of This Is Your Life.
In 1955, Pickles published an anthology of poetry and prose of the "north counties" of England. The book, My North Countrie, featured verses from a range of poets and writers including two Lancashire dialect verses, "A Bird Song Away" and "Th' Art Lookin' Sackless", from the weaver-poet Nicholas Freeston.Wilfred Pickles, My North Countrie, George Allen & Unwin Ltd, 1955.
In 1956, Mabel Pickles published a memoir of her relationship with Wilfred entitled Married to Wilfred.Mabel Pickles, Married to Wilfred, Odhams Press Ltd, 1956.
In 1955, he opened the Wilfred Pickles' School for Spastics at Tixover, Rutland. Opening of Wilfred Pickles' School for Spastics British Pathe newsreel 1955 Also in 1955, he and wife Mabel celebrated their silver wedding anniversary by returning to the Sacred Heart Church in Southport, when they gave money for a statue of Saint Teresa Margaret of the Sacred Heart, which stands in the church. They recorded an edition of Have a Go from the church hall (now demolished) and later performed a version of the show in the adjacent school for the children.
Pickles died in Brighton on 27 March 1978, aged 73. He is buried with his wife Mabel in Southern Cemetery, Manchester.
The now-defunct "Portman & Pickles" public house in Market Street, Halifax, was named after him and film actor Eric Portman.
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